Soothing — neither hot nor cold, perfect balance.
Loaded with major ions — the essential minerals (Ca, Mg).
Dense, salty water — you float without effort.
Juraku Hotel Atami Classic is a well-established ryokan in Atami drawing chloride-rich sodium geothermal water in the onsen city that experienced one of Japan's most dramatic resort-town boom-and-bust cycles — from over 4 million visitors annually at the 1980s peak of Japanese salary-man group travel to rapid decline as tourism patterns changed, and now to cultural renaissance as Atami reinvents itself as a destination for art, individual travel, and quality thermal experience rather than mass package tourism. The classic Atami chloride spring waters — among Japan's oldest documented therapeutic waters, used by Minamoto no Yoritomo's samurai court in the 12th century — flow through Juraku's facilities in a town undergoing extraordinary transformation, with the MOA Museum's Okada Mokichi art collection and the Atami Arts Festival drawing international attention to a resort city rediscovering its cultural identity. The Izu Peninsula's extraordinary geothermal variety — hot springs, steam vents, and the submarine volcanic activity of Sagami Bay — surrounds Atami with the geological energy of Japan's most thermally active coastal arc.